Google Search
Capture people actively searching for the services you provide.
Google & Meta Advertising
Reach Buyers Now. Measure Every Dollar.
Drive exclusive leads with strategic Google and Meta campaigns for law firms, dental practices, and home service businesses.
Built for measurable growth
Campaigns designed around business outcomes
We focus budgets on high-intent audiences, connect each campaign to a relevant landing experience, and optimize around qualified leads rather than vanity metrics.
Local Campaigns
Protect service areas and prioritize the markets that matter most.
Meta Advertising
Build demand with focused creative and intelligent audience testing.
What is included
A Complete Paid Advertising System
Every part works together, is measured consistently, and improves over time.
Google Search
Capture people actively searching for the services you provide.
Local Campaigns
Protect service areas and prioritize the markets that matter most.
Meta Advertising
Build demand with focused creative and intelligent audience testing.
Landing Pages
Match message and intent so more paid clicks become conversations.
Conversion Tracking
Measure calls, forms, and meaningful actions across the full journey.
Weekly Optimization
Improve bids, audiences, keywords, creative, and offers continuously.
Deep Dive
The Timeline: What To Expect
Full transparency on how paid advertising campaigns develop—especially if you've never run ads before.
Month 1: Foundation & Launch
Building Your Campaign Infrastructure
The first month is all about building a solid foundation. We don't just throw ads up and hope for the best—we build a complete system designed to capture and convert your ideal customers.
What This Means For You
- Complete campaign design and strategy development
- Professional ad copy written for your services
- Full conversion tracking implementation (calls, forms, etc.)
- Custom landing page for each advertised service
- Budget setup: $1,500+/month ($50-60/day minimum)
How We Make It Happen
This foundation work is critical. Every dollar you spend will be measurable and optimized. We handle everything from writing compelling ad copy to setting up tracking pixels and creating dedicated landing pages—ensuring your campaigns are built for long-term success, not quick fixes.
Weeks 2-3: Algorithm Learning
Patience That Pays Dividends
Here's the truth most agencies won't tell you: both Google and Meta need 2-3 weeks to optimize your campaigns. During this learning phase, the algorithms are gathering data about who responds to your ads, when they respond, and what makes them convert.
What This Means For You
- Google & Meta algorithms gather performance data
- Initial impressions and click patterns analyzed
- Audience behavior patterns identified
- Early optimization opportunities spotted
- Negative keywords added to reduce wasted spend
How We Make It Happen
This is where patience pays off. Rushing this phase—or panicking at early results—leads to wasted ad spend and poor decisions. We use this time to gather invaluable data about what works in your specific market. The insights we collect here directly inform our optimizations in the coming weeks.
Month 2+: Lead Generation
When Results Start Flowing
By month two, the algorithms have learned and optimized. This is when you'll start seeing consistent leads coming through via forms and phone calls. The groundwork we laid in month one starts paying real dividends.
What This Means For You
- Qualified leads via forms and phone calls
- Campaigns fully optimized based on real data
- Audience targeting refined for better ROI
- Cost per lead decreases over time
- Scaling opportunities identified
How We Make It Happen
We continue refining targeting, testing new ad variations, and scaling what works while cutting what doesn't. The data-driven approach means your campaigns get smarter and more efficient every month. Most clients see their cost per lead decrease significantly from month 2 to month 6.
Why Not Thumbtack, Yelp, or Angi?
The Lead Quality Difference
Platforms like Thumbtack, Yelp, and Angi charge you for leads—then send those exact same leads to 3-5 of your competitors. You're literally paying to compete against yourself, often racing to be the first to respond.
What This Means For You
- Your leads go ONLY to you—100% exclusive
- No sharing leads with 3-5 competitors
- You control your budget and targeting completely
- Build YOUR brand, not theirs
- Better long-term ROI and customer acquisition cost
How We Make It Happen
With direct advertising through Google and Meta, every lead is exclusively yours. You're building your own brand recognition, your own customer relationships, and your own asset. The ROI compounds over time as you build remarketing audiences and brand awareness—something you'll never get from lead-sharing platforms.
The Kaizen Method
A disciplined path to compounding results
Discover
We audit your market, current presence, and highest-value opportunities.
Build
We create the focused assets and campaigns your growth system needs.
Measure
Clear reporting connects activity to qualified leads and business outcomes.
Improve
Ongoing testing turns small gains into durable competitive advantages.
Free Video Audit
See the opportunities hiding in your current marketing
We will review your website and visibility, then send a clear five-minute action plan.
- Personalized website and search review
- Competitive opportunity analysis
- Practical next steps
- No obligation or sales pressure